How I Grew an IT Company’s New Website to 10X Clicks and 100X Impressions

The primary pain point for the client was the complete absence of a structured SEO strategy.

Without a clear plan in place, their website lacked direction, leaving it to drift aimlessly in the vast sea of the internet. This was particularly detrimental given the competitive niche the client was operating in—IT services targeting international markets, where even minor improvements in SEO can lead to significant gains.

The client’s limited budget added to the challenge of creating an effective SEO strategy.

With that said, I dove into the audit and quickly narrowed down the key issues. The site was relatively new but had a few pages already. However, it completely lacked structure, had almost no blog content, and only a handful of service pages.

Although the project spanned around 10 months, there are a few key phases to keep in mind.

The initial work kicked off in September, and by October end, most of the SEO research and planning were wrapped up. This phase was crucial, as it involved laying out the entire SEO strategy, determining the exact number of service pages to be created, planning the internal linking structure, and finalizing the page layouts.

We also developed a comprehensive content calendar, mapping out nearly two years’ worth of blog topics organized into clusters.

the biggest hurdle we faced was in the implementation phase.

The pages weren’t being executed as planned, and the pace of implementation was much slower than anticipated. Out of the 70 pages planned, only 15 were created and implemented in the first four months. These delays were a major setback, affecting the overall progress of the project.

Despite my role being primarily focused on SEO, I found myself designing WordPress pages and, in some cases, even working on the design itself just to keep the project moving forward.

It became clear that for better results, we needed to outsource the implementation process. Initially, the client was a bit hesitant, but after some discussions, they agreed—ultimately, this turned out to be a smart decision, although it cost us an additional month of lost productivity.

Once the new team came on board, we quickly assessed the situation and began the implementation in earnest. Within next four months, the entire site was ready, featuring a consistent theme, optimized internal linking, and proper SEO optimization.

As you can see, when we first started, the average daily clicks were ranging between 2 to 7, with impressions hovering around 50 per day. For the month of September, the total clicks reached 99 (almost 100), and the impressions stood at 974 (nearly 1,000). This served as our reference point—a snapshot of where the website’s organic traffic stood at the beginning.

In the screenshot, you can see how daily clicks grew from around 7 to an average of 30, while daily impressions surged from 50 to an average of 2,500. Now, I know this isn’t quite the 10X clicks and 100X impressions we set out to achieve—but bear with me. As I mentioned earlier, we faced a significant setback, and the actual SEO implementation didn’t start until January 2024. The process wrapped up around May 2024, which means the results you’re seeing now are just the beginning.

After May, all SEO activities were paused due to budget constraints. I assured the client that this wasn’t a problem in the short term. By that point, we had already accomplished the most critical tasks: we made sure that the key SEO-optimized service pages were live, the site was properly structured, page speed was improved, and a solid amount of high-quality content was in place.

With these foundational elements in place, I explained to the client that we would likely continue seeing positive trends in Google Search Console over the coming months, even without ongoing SEO efforts.

And that’s exactly what happened. Let’s take a look at what came next…